If you enjoy fashion, history, or the history of fashion, you'll thoroughly enjoy this documentary film. Blue Gold: American Jeans documents the history of denim through modern day, reveals denim's singular influence on culture around the world, and explores the perpetually hot love affair between music and fashion.

As if interviews from icons within the fashion industry aren't enough, Blue Gold: American Jeans weaves technical details about what makes denim blue with how jeans have become the omnipresent daily wear on streets worldwide. In today's insta-culture, the story of denim's slow climb through the decades is a journey worth discovering and understanding.

Denim is America's anti-hero. Like all great characters flawed just-so, its roughness and durability is embraced the world over for the rebel it is. Its humble beginnings were reluctantly and unwittingly transformed into an American icon, solidifying the complex relationship between ourselves and our clothing. Blue Gold: American Jeans gives both scale and perspective to the sheer enormity of this transformation. Classic commercials, pop personalities, twists and trends keep the film fun and engaging.

The film also follows a purveyor of denim who caters to collectors, exposing the thriving international market where jeans become art. Who knew a pair of jeans could fetch $18,600 USD at auction? Blue Gold: American Jeans makes it clear- denim is a timeless classic.

http://www.bluegoldthemovie.com